Twitter notches up 400 million tweets a day, gets new logo
According to Twitter CEO Dick Costolo, the micro-blogging
site sends more than 400 million tweets every day! Costolo also revealed that
both mobile usage and revenue were surpassing desktops.
In an interview at the
Economist's Ideas Economy: Information 2012 conference, Costolo said that
majority of Twitter users accessed the website via mobile,
and were far more active than desktop users. Explaining why Twitter is more
successful on mobile, the CEO said, “"because tweets are 140
characters, and born of mobile and constrained that way, when we designed the
ad platform our ads would go everywhere tweets go, and the only way is if the
ads are tweets.”
Costolo added that Twitter's
mobile advertising was doing really well, but didn't shared any figures. He
said that the company had already launched an ad platform on web, but mobile
revenues have been higher than non-mobile platform. On speculations of Twitter
IPO, Costolo said that he is not focussing on it and that he accorded high
priority to the company and the product right now.
Last month, Twitter's vice
president of products, Satya Patel, revealed that the company was churning out
340 million tweets a day and aiming to expand global user base to two billion
users.
Separately, Twitter rolled out a
new “Twitter Bird”, which will be the new trademark symbol for the
micro-blogging site.
“Our new bird grows out of love for
ornithology, design within creative constraints, and simple geometry. This bird
is crafted purely from three sets of overlapping circles — similar to how your
networks, interests and ideas connect and intersect with peers and friends,”
Twitter says in a blog post.To learn more about the new trademark,
visit the Twitter brand resources page.
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